I am basing that on Amazon and how they are running their other bundling program.Īmazon currently has a bundling program for audiobooks and ebooks.
If the results shows Amazon could open this up to all ebooks without adding significantly to the company’s overall quarterly financial loss, they’ll announce a much broader version of MatchBook down the road, with our without publisher approval.īased on what Amazon is doing right now I would say that Joe is mostly correct, in his prediction, but I am betting that it won’t end up being as terrible as he makes it sound. Amazon moves forward with the MatchBook launch next month and they’ll closely monitor the numbers.
Here’s what I think will happen: Amazon initially gave publishers the option to participate in MatchBook. What happens when there’s even more downward price pressure like this, even as a bundle?
Publishers are already struggling to grow their ebook revenue fast enough to make up for their ongoing print revenue decline. MatchBook will now cause consumers to look at ebooks as a $2.99 (or less) throw-in or afterthought when you buy the print book. When the original Kindle launched in 2007 Amazon convinced us that ebooks should be $9.99 or less. MatchBook will only help erode the perceived value of ebooks. He’s spent some time this past week thinking about Amazon’s newly announced Kindle Matchbook program, and he is concerned: Joe Wikert, the former general manager of O’Reilly Media, has a new opinion post up this morning.
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